Privacy Policy

1. Introduction

River Valley Ag (“we”, “us”, or “our”) is committed to protecting the privacy and personal information of visitors to our website, https://rivervalleyag.ca/ (the “Website”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

By using our Website, you consent to the practices described in this policy.


2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide, including:

  • Name
  • Email address
  • Phone number
  • Company or farm name
  • Any information submitted through contact forms or inquiries

Automatically Collected Information

When you visit our Website, we may automatically collect:

  • IP address
  • Browser type and device information
  • Pages visited and time spent on the site
  • Referring website

This information is collected through cookies and similar technologies to improve user experience. 


3. How We Use Your Information

We use your information to:

  • Respond to inquiries and provide services
  • Communicate with you about our offerings
  • Improve our Website functionality and user experience
  • Analyze website usage and performance
  • Comply with legal obligations

We only collect information necessary for these purposes and do not use it for unrelated activities without your consent.


4. Cookies and Tracking Technologies (Updated)

Our Website uses cookies and similar tracking technologies to:

  • Understand how users interact with our Website
  • Improve performance and functionality
  • Enhance your browsing experience

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to help us understand how visitors use our Website.

Google Analytics collects information such as:

  • Pages visited
  • Time spent on the Website
  • How users arrived at the Website
  • General geographic location (e.g., city-level)
  • Device and browser type

This information is collected in an aggregated and anonymized form and is used to improve our Website and services.

Google may use cookies and similar technologies to collect and process this data. The information generated may be transmitted to and stored on servers outside of Canada, including in the United States.

You can learn more about how Google uses data here:
https://policies.google.com/technologies/partner-sites

Your Choices

You can control or disable cookies through your browser settings. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on:
https://tools.google.com/dlpage/gaoptout


5. Disclosure of Information

We do not sell or rent your personal information.

We may share your information with:

  • Service providers who help operate our Website or business
  • Legal or regulatory authorities when required by law
  • Third parties in connection with business operations (e.g., analytics providers)

All third parties are required to maintain the confidentiality of your information. 


6. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information against unauthorized access, loss, or misuse, including:

  • Secure servers
  • Encryption where appropriate
  • Access controls

However, no method of transmission over the Internet is completely secure.


7. Data Retention

We retain personal information only as long as necessary to:

  • Fulfill the purposes outlined in this policy
  • Comply with legal and regulatory requirements

8. Your Rights

Under Canadian privacy laws, you have the right to:

  • Access your personal information
  • Request corrections to inaccurate information
  • Withdraw consent for certain uses of your information

To exercise these rights, please contact us using the information below.


9. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites. 


10. Children’s Privacy

Our Website is not intended for individuals under the age of 13, and we do not knowingly collect personal information from children.


11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

12. Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please contact:

River Valley Ag
Website: https://rivervalleyag.ca/
Email: info@rivervalleyag.ca/